I wanted a simple way to save insights from the people pushing design forward, so I built one. This is a curated collection of thinking from design legends and emerging voices, built on Webflow’s CMS.
Partnering with our brand team and Koto, my role was to help shape a new identity that fit into our design system without compromising on accessibility. I led the color exploration, refined our custom typeface, and guided the team in creating a cohesive language.
GoFundMe is the leading crowdfunding platform—but as the product evolves, consistency and scalability become more complex. I lead the team behind its design system, building the foundation that improves efficiency and drives over $40M in annual impact.
Shipt's on-demand delivery is powered by personal shoppers who use an app to manage their work. I led the redesign of shoppers’ performance stats to make the app more transparent, fair, and balanced.
GoFundMe’s navigation was inconsistent for years, hurting usability. I led a cross-functional redesign, conducted research, and managed an international rollout that drives millions in annual product-led growth.
Dover is a leader in innovative fueling solutions. I worked with Dover to design and bring to market the dispenser of the future, an omnichannel fueling platform featuring a 27-inch touchscreen UI.
HBO Europe is a premium television group that offers original HBO programming to subscribers in twenty-one countries. I redesigned the navigation for HBO's series pages on their big-screen apps, like Playstation and Samsung.
At Shipt (a Target company), I led the design of an animated reel to inspire 1,300+ employees and board members for the future. I prototyped high-level concepts, secured executive buy-in, and collaborated with Huge to animate the story.
On the cusp of GoFundMe’s rebrand with GoFundMe Pro, I directed the rollout of a flexible, multi-brand, co-brand, and white-label–ready design token system.
Lidl is an international grocery chain with over 10,000 stores. I designed an iOS enterprise app for Lidl US that made their process for receiving deliveries 77% faster and inspired further innovation for all Lidl stores around the globe.
Dover Fueling Systems offer a portfolio of digital products to manage their dispensing technologies. I partnered with Dover to design a navigation system that can adapt to all of their enterprise systems so they can offer a consistent branded experience to their clients.
